Guides
Practical guides on websites, email, security and AI automation, picked for e-commerce brands.
Google Universal Cart launched in US Search, AI Mode and Gemini on October 15, 2026. What it means for online stores, Shopify checkout settings and UCP.
AI crawlers overloading your server? Find the bot in your logs, block it at the server for instant relief, then use robots.txt and 429 responses long term.
WordPress 7.1.4, released October 28, 2026, fixes 22 vulnerabilities including an update race condition and many stored XSS bugs. What to check and update now.
Safari blocks identity resolution services that turn visitors' email addresses into tracking IDs, WebKit said on October 19, 2026. What it means for your site.
Build a returns and refunds workflow for your online store: requests, eligibility, labels, inspection and refund timing, with rules for the EU, UK, US and more.
How to get barcodes in the UK: GS1 UK membership for GTINs, why resold barcodes can fail at retailers and Amazon, and EAN-13 vs UPC explained.
Which schema markup still earns rich results in 2026: Organization, LocalBusiness and Article examples, plus what happened to FAQ and HowTo rich results.
Commerce.com and Cloudflare enabled WebMCP on nearly 100,000 store domains on October 21, 2026, giving AI agents shopping tools. What store owners should know.
Chrome 155 and Firefox 158 added JPEG XL support in October 2026, joining Safari. What it means for image SEO, page speed and how to serve JXL safely.
The current Gmail, Yahoo and Outlook.com sender rules: 5,000-a-day thresholds, SPF, DKIM, DMARC, one-click unsubscribe, 0.3% spam rate and enforcement dates.
Draft UK subscription regulations were laid in October 2026 for contracts from 1 January 2027. Reminders, online exit and cooling-off rules explained for SMEs.
The difference between margin and markup, both formulas, a markup-to-margin conversion table, and how to price for a target margin, with VAT and break-even.
How to convert CSV to JSON reliably: header rows, quoted fields, Excel's semicolon and UTF-8 BOM quirks, and keeping leading zeros on phone numbers and IDs.
What are AI agents? A plain-English guide for small businesses: agents vs chatbots and automations, real examples, the risks and how to start small.
Ecommerce automation for UK shops: order tagging, service triage, returns that follow consumer law, stock alerts and product content on Shopify or WooCommerce.
The right product image size for Shopify, WooCommerce, Amazon and Google Shopping, plus when to use WebP or AVIF, how to compress and how to write alt text.
A practical Shopify SEO checklist: titles and meta, fixed URL paths, duplicate collection URLs, structured data, speed, alt text, robots.txt.liquid, redirects.
301 vs 302 vs 307 vs 308 redirects explained: how Google treats each, when to use them, and how to set them up in .htaccess, Nginx, Cloudflare and Shopify.
Stop third-party scripts slowing your website: audit every tag, remove unused ones, defer the rest and use facades for chat widgets and video embeds.
Fix duplicate content by choosing one preferred URL, then using 301 redirects, canonical tags and consistent internal links. How to find duplicates first.
Free checklist (PDF)
30 practical checks for e-commerce brands: website speed and mobile, Google Business Profile and reviews, email security, booking and enquiry handling, and AI search visibility. Each one says why it matters, and many link to a free tool that checks it.
Each order is a customer trusting that the right thing will arrive, and that you will put it right if it does not. The operational work exists to keep that promise. When it flows, the brand has room to be the brand.
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